TY  - BOOK
AU  - Robicheaux Robert A.
AU  - Ferrell O.C.
AU  - Pride William M.
TI  - Marketing: contemporary dimensions 
SN  - 0395331668 (pbk.)
AV  - HF5415 .M2975 1983
U1  - 658.8 19
PY  - 1983///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - 商業,合作
N1  - Includes bibliographical references
ER  -