Marketing : contemporary dimensions / Robert A. Robicheaux, William M. Pride, O.C. Ferrell.

By: Robicheaux Robert AContributor(s): Ferrell O. C | Pride William MMaterial type: TextTextPublisher: Boston : Houghton Mifflin, c1983Edition: 3rd edDescription: xiii, 393 p. : tables ; 23 cmISBN: 0395331668 (pbk.)Subject(s): Marketing | 商業,合作DDC classification: 658.8 LOC classification: HF5415 | .M2975 1983
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Includes bibliographical references

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